Traveling Telecommuter

December 23, 2005

Free Coffee Shop Local Search Application for BlackBerry Helps Travelers Find Coffee

Filed under: Traveling Telecommuter — Administrator @ 1:16 am

Andy Choi in Macau

Greystripe Launched Caffeine Finder, a free coffee shop local search application for BlackBerry® users.

Mountain View, California - Greystripe, a creator of mobile local search applications, launched Caffeine Finder, a free application for BlackBerry® users that allows coffee lovers traveling to find their next cup of coffee. One click from the BlackBerry® handset helps travelers finds, maps, and lists the coffee shops nearest them.

"BlackBerry handsets provide a rich user experience with a robust application development platform that allows Greystripe to develop mobile search applications that are fast, fun and easy to use," said Andy Choi, CTO of Greystripe. "It was an easy choice to make BlackBerry our first launch platform."

Caffeine Finder

The new application allows users to find a cafe in any unfamiliar location by launching the Caffeine Finder application from a BlackBerry handset, picking a cafe from a "Nearest List," selecting Caffeine Finder for a map, directions, a review, and the address. Nextel network users, can take advantage of the automatic GPS location functions built into the BlackBerry 7520™ and the new BlackBerry 7100i™.

The Caffeine Finder application allows users to find a cup of coffee at more than 45,000 locations with a "one click" process integrated into the BlackBerry address book, phone and email applications. Users may see photos of more than 4,000 Starbucks locations and get directions and maps. They can also read and write reviews of the cafés they visit and find out about fun coffee facts from The Coffee Book by Nina Luttinger and Gregory Dicum
   
"BlackBerry is used by businesses, government and individuals to enable communications, productivity and convenience," said Mark Guibert, vice president, Corporate Marketing at Research In Motion. "Greystripe is leveraging the power of the BlackBerry wireless platform to offer additional value-added applications to millions of people across the country and further increase the flexibility and convenience enabled by owning a BlackBerry handset."

Greystripe creates mobile local search applications that it calls "Finder" applications, which provide the fastest, lowest-key-stroke finding on the go. Greystripe won the Grand Prize of the BlackBerry 7520 Location Based Services Challenge in July 2005, sponsored by Nextel and Research in Motion with a $50,000 prize. Greystripe is a proud member of the BlackBerry® ISV (Independent Software Vendor) Alliance Program, and has streamlined its application development process with the creation of its LocationX Client and Server Platform. Greystripe plans to launch a number of mobile local search applications in the coming months with premium content partners.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. Visit www.greystripe.com to register and to download the application directly on to a BlackBerry handset from Research In Motion (RIM) (NASDAQ: RIMM).